Carol's Daughter Debuts New 'Transition Movement' Campaign with Solange Knowles [Video] - Coco & Creme

Spring is a season that signifies new beginnings and change. I can’t think of any better way to switch your beauty game up than by transitioning to natural hair, and the beautynistas at Carol’s Daughter share these same sentiments, launching a website called the “Transitioning Movement,” campaign. This site is all about showcasing the natural hair journeys of women from all walks of life.

Carol’s Daughter added a little oomph to their newest movement with a video featuring one of their spokesmodels, Solange Knowles. In the 35-second clip we see Solange striking poses and rocking lush curls as the message “A new movement is coming Spring 2012,” appears. Watch the video below:

I’ve been natural for a couple of years, now, and I still hunger for great tips and advice so I can’t wait to have a new community of natural-haired ladies to share my experience with.

To learn more about this movement, make sure you sign up for the newsletter on their website. By doing so, you’ll be one of the first people to get more deets about the site’s launch! There’s also the chance to get your shine on by becoming one of their first featured “Transitioning Beauties of the Week.”

What do you think about the Transitioning Movement video? Will you be sharing your progress on the site?

-Margaret Francois


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