McDonald’s just can’t seem to get it right. They have been under serious scrutiny from consumers and corporations for continuously promoting unhealthy food and eating habits. Furthermore, their advertising has ruffled more than a few feathers. McDonald’s latest promotion, targeting children, has critics in an uproar. They have partnered with Mattel to give away Barbie Dolls with meals and the inherent problem lies with the presentation. The ad shows a brown-skinned girl with tight ringlets wishing she could be an all white, blonde, straight-haired blue-eyed Barbie doll. Not one of the Barbie dolls are brown even though the company does sell brown baby dolls.
This type of imaging just rocks me to the core as this ad further pushes the stereotype that whites are superior to all other races and every little girl dreams of looking like a white woman. What is this ad saying to our little black/brown girls? That European features are the standard and that women that look like them are not considered beautiful? This can have long-term effects on young girls, making them internalize a sense of inferiority and self-hate. I am disappointed and displeased with McDonalds Corporation, and the fact that they didn’t see anything wrong with this ad.
Clutchettes, do you see anything wrong with it? Do you believe this ad is damaging, offensive and irresponsible?