Why Jackie's Response To Calling Rihanna The N-Word Isn't Cutting It - Coco & Creme

There is power in admitting you’re wrong, but obviously Eva Hoeke and publisher Yves Gijrath do not possess any of this power. Since news of Rihanna being called a “niggabitch” by Editor-in-Chief of Jackie magazine hit, the public believed an apology was imminent. Fast forward to now. After Eva Hoeke resigned as Editor-in-Chief of Jackie magazine and released a public apology, the publisher of Jackie magazine, Yves Gijrath has released a statement saying the very opposite. According to translation, Gijrath said:

[T]here is nothing wrong in the magazine. [Hoeke] presented it as a joke, but it most certainly was not a joke. It was an interpretation [of a fashion style]. […] She should have said: “we did not realize this interpretation is such a touchy subject. We never meant any harm and offer our sincere and upright apologies.” But because of all the fuss, Eva started to wiggle in all directions, and therefore we have come to the conclusion her credibility has been undermined.

Gijrath followed the statement by emphasizing that although the magazine had invited Rihanna to respond, it would not be printing a retraction.”We will not be silenced. People are totally off limits when calling both the magazine Jackie and Eva Hoeke racist. Jackie is even produced by an editorial staff that is of mixed origins.”

I find it extremely difficult to believe that both Hoeke and Gijrath were oblivious to the controversial nature of the word. The word is racist and there has always been a negative connotation attached to the word. There are no excuses for the use of the word and a public apology should have immediately followed such a tasteless debacle.

But I have a funny feeling that Rihanna as well as her fans will be waiting a long time for such an apology, if one comes at all. Especially since either one has yet to admit any wrongdoing. It’s very evident that he doesn’t care that Rihanna as well as all other black women feel disrespected by Jackie’s use of the word.

The one question that plagues my mind is: have really come to a point in a world, that we are not even deserving of an apology and in their minds, is it because a number of black people use that words to each other?

-Nikia Pope

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