Ashley Madison, a company notorious for encouraging adultery in marriages while insisting cheating is acceptable through their online dating website, is causing quite a stir with their new offensive campaign advertisements. Both advertisements that have been pushed out by the company have placed BBWs (Big Beautiful Women) under scrutiny.  One of the advertisements poses the question Did your wife SCARE you last night?” featuring a model, named Jacqueline, wearing lingerie positioned in a seductive pose. This ad indicates that big women aren’t of taste or quality. The other advertisement features Jacqueline as well as a slim model depicting a notion that a slim woman is always the right choice when it comes to sexual intercourse.

To say that these ads are tasteless would be an understatement. Considering that Ashley Madison encourages people in marriages and relationships to cheat on their significant others, one wouldn’t really expect quality campaigns with a positive message. However, the ones they have recently rolled out have crossed the line for most people. It’s quite shameful that this company deems it appropriate to taunt and put down women who don’t exactly meet what they consider the “right” fit.

For centuries a woman’s size and shape have been placed under a microscope, used as the butt of jokes and have undergone constant scrutiny. Not only does this campaign indicate that men should cheat on their wives if she isn’t petite, it also gives a message to petite women that if you ever gain “too much” weight your husband or partner will cheat on you.

Jacqueline, the larger model featured in both ads, claimed to have no knowledge that her photos were going to be used for Ashley Madison’s campaigns. Here’s what she had to say:

“I am mortified that my image and likeness would be used as advertisement for two things I am so vehemently against: namely cheating and, to an even greater extent, body shaming”

“I find the very idea that there exists a business based solely around the facilitation of infidelity appalling. The fact that they are now suggesting that a person’s partner not fitting their ideal body size/shape, entitles that person to ‘shop around’ is disgusting.”

Here’s what the CEO Noel Biderman had to say upon hearing Jacqueline’s statement:

“The best thing that could’ve happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website. She took these pictures and signed the release knowing that they were not just for ‘personal use.’ However, if she can get great publicity from this, all the power to her”

What do you think of these advertisements?

 -Kamille Cooper



  • regina

    people have no sense of ethics these days. business or not, that’s just tacky.

  • Vee

    Um…why are people fussing about them *finally* crossing the line? This company has already demonstrated a complete disregard of morality and political correctness by even existing, so why waste excessive energy trying to get them to do the right thing? Absolutely, these ads are DISGUSTING; so is the fact that this company reduces the weight of an affair to that of an impromptu weekend trip or bike ride (“Life is short. Have an affair”???). Are we concerned that the company may get a bad image? That its lack of ethics and class might resonate with the public on SOME level? That they may lose patrons? If that’s the case, I say: good.


    Next world issue, please…

  • http://www.facepaynt.com Tonie

    I don’t even know where to begin my comments on the pure ignorance of this AD. To think somone pitched this idea and received a paycheck for this nonsense. It is not only offensive to ALL women it is also offensive to any half way decent man stating that size is all is takes to justify cheating. In fact, it is amazing that we are advertising that we are openly okaying any lame excuse to cheat. This AD lacks any sense of moral compass at all. This is outrageous !

  • http://bombshellbetties.blogspot.com/ Dee

    SMH! Thats all I can do.

  • katiej

    This… I cannot deal with this today. Seriously?! I hate to make sweeping generalizations, but from my perspective, when it comes to quick and easy sex, looks generally take a back seat. A woman can have more miles on her than an old rental car and men will still be quick to run behind her chasing tail ( from what I’ve seen) . That being said, I don’t get this ad. I just don’t. I wonder who the site’s patrons are. Are they actually married or are they just creeps that make up the lie of being married to have some woman feel sympathetic to them and have sex with them. Also, is this site for married women? Seems like it’s geared to married men. Because this ad would alienate their female customers. Either way, all of this is disgusting. And the nerve of that sleazy CEO. He basically said, ” we’re the best thing that ever happened to this fat, porno chick”. Right, because degrading her and casting her as undesirable is the same as how she tries to present herself (on her own site) as attractive, sexual, and desirable.

    This goes to show that ANYTHING really does go now adays.

  • http://arosenbklyn.blogspot.com/ arosenbklyn

    This ad and company are beyond disgusting on all levels. And the CEO’s response regarding Jacqueline’s statement is appalling and demeaning.

  • TheOpinionater

    She’s not “full figured”, she’s obese and her figure is way beyond full. Not saying that it’s true that men cheat or want to cheat on obese women, just pointing out that you, like AM also is not seeing things as they are.