Discussing women’s private parts is a very sensitive subject and ironically, a brand who is supposed to be the leader in taking care of them has no idea how to go about that discussion. Summer’s Eve recently released some very controversial videos in which the vaginas of a black, Hispanic and white woman are addressing the viewer. They have now removed them after the voices in the videos were deemed racially stereotypical.

These videos are all a part of the brand’s “Hail to the V” campaign, which has a very empowering title, but conveys the message in a skewed way. The voices of the “vaginas” are so stereotypical, that it is nearly impossible to not be both offended and tickled when listening. I completely forgot the point and instead was shocked that anyone would think that I (being both black and Latina) would relate to either one of the videos. Most ridiculous was the ten-second rant in Spanish that the Latina character went off on. How could anyone even identify with that if they happened to be a Hispanic woman who does not speak Spanish?

Richards PR executive Stacie Barnett made a statement about the videos and the choice of the brand and The Richards Group to take them down:

“Stereotyping or being offensive was not our intention in any way, shape, or form. The decision to take the videos down is about acknowledging that there’s backlash here. We want to move beyond that and focus on the greater mission. We do not think they are stereotypical, nor did we obviously intend that. However, it’s a subjective point of view. There seems to be an important perception out there that they may be, and we would never want to perpetuate that…We’ve got to rebound from this, and that’s what we’re committed to doing.” – Stacie Barnett

Check out the videos below and make your own assumption.

What do you think of the Summer’s Eve “Hail to the V” videos? Are they racist or are we all being too sensitive?

-Faith Cummings

Source.

 



  • Bronze

    I think white folks should just give up on marketing anything to blacks and latinos. People are too damn sensitive.

  • http://vivid-liveincolor.blogspot.com/ sun.kissed

    I don’t find the ads insensitive or racist at all. However, I do think they are more suited for online, not tv. People are way too sensitive, if there was only a commercial with the ‘white v’ people would have a problem with that. Brands can’t win for losing, there will always be something to complain about.

  • Ashley A

    ummmm ..had i not have read the article before viewing these commercials …my thought would be that they’re cheesy….if it was to come on tv i would turn the channel or put it on mute..because it just seems dumb…& i would probably be annoyed with the voices talking in the background with a hand being portrayed as a vagina…i dont know that’s just my opinion

  • Tifani

    I actually agree with Ashley A on this one, these commercials are so bogus!

  • Thais

    The frustrating part about watching these videos is the behaviors that were attributed to each type of woman. The white “vagina” emphasized working out in her video– arguably a very positive activity for a woman to engage in. However, the Latina “vagina” talked about wearing a “tacky thong” and later in Spanish mentioned that “she has seen practically everything” in her life. This suggests that Latinas are sex-crazy both by the type of underwear she wears and the fact that her vagina has “seen everything” (what else do vaginas see a lot of if not penises??!) Did I mention the whole “another layover” dialogue? Putting this Latin “vagina” in a travel scenario is an allusion to the illegal immigrant stereotype… C’mon ladies don’t tell me you missed that one. Lastly, the black “vagina” talks about how much time her owner spend doing her hair. Is this really what people think of black women? (And Latina women? And even white women?) They just spend all their time on their hair and getting ready to hit the club?

    I just don’t think it’s fair to attribute specific characteristics to specific women because I think women of all three races are guilty of participating in going to the gym, styling their hair, hitting the club, and having lots of sex. Any modern, highly-educated woman may know this but there are many, many people who will look at these advertisements and think “Oh, that’s how white/Latin/black women act.” THAT’s where the main issue lies.

    • Bronze

      Ok. So if we are all the same why do we even have a Cocoa and Creme blog?????? I mean really. I see where you are coming from but dag; that is why all the movies are sooo boring and not funny. People are waaay too sensitive.

    • Lisa-Marie

      I agree with you totally Thais. We have blogs to help us deal with the dum-ass stereotypes, not perpetuate them. I don’t think that Coco and Creme is all about doing hair and hitting the club. Do you?

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  • Tracey

    SMH! I wonder what the Asian vagina woud have said??? Seriously, I found all 3 versions classless.

  • H Yvonne

    Stereotypes aside (yes, they were), a talking vagina??? come on, let’s explain that to an inquisitive 8-10 year old boy or girl…what were they thinking…oh, yeah…they didn’t. In poor taste and classless. what’s next talking anuses?…sure to follow…so sad that we are a society that clearly has no limits until someone cries foul. And even then people still won’t get it.

  • Peter

    Summer’s Eve ‘Hail To The V’ Commercial (Asian Woman version)

  • http://iamqueenbobbi.tumblr.com queenbobbi

    initially, i wasnt offended. because we like to change our hair, and? you mad cause you cant? but then i watched the other videos and they made no mention about vanity at all. no mention of white women constantly bleaching their hair, or hispanics. sooo why are we the only ones to mention vanity? hispanic woman reference traveling, that through me off a little. but it didnt make me MAD at all.

  • CarCarCarlyCc

    The only part that bugged me is when the black one talked about “hitting the club”. Sigh.

  • Mecca Miz

    I think they just meant to make the cringe-worthy issue of a “not-so-nice-smelling vagina” into a light-hearted conversation. Maybe the execution wasn’t the best, but I could see the intent.

    I personally didn’t find the commercials racially or socially offensive, even with the references to “hitting the club” and otherwise.

    I’m just not as sensitive to certain things in the media as most people. I am aware, but I’m not sensitive to it… unless people’s lives are at stake. Most things are subjective. Yes, some things ARE meant to get at you subliminally (that is, if you want to get deep about it); but some things really mean no harm. People just are too sensitive sometimes smh I don’t know… maybe my generation is just too numb.

  • Sticky-n-Sweet

    The Hispanic one tried way too hard.

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